Creative Brief


Name of Organization* First Name* Last Name*
Phone #* E-mail Address* Project Type*
Background / Overview (What’s the big picture?)*
What is the objective, the purpose of the project? (A concise statement of the effect the project should have on consumers.)*
Target audience: who are we talking to? (The more precise and detailed the better.)*
What's the single most important thing we want to say? (What’s the most persuasive or most important thing we can say to achieve the objective? This should be a simple sentence. No more than a few sentences if absolutely necessary.)*
Mandatory elements, helpful information & insights: (Do you have any supporting collateral or any mandatory elements such as the client’s logo, address, phone number and so forth.)*
Anything else?: (Please list anything else you feel is important about the design.)